“Why are you dressed up like Beyoncé lol,” was a top comment with over 6,000 likes.
Someone else wrote, “The wig is atrocious 😢”
“That is not your damn skin tone girl 🙄” scolded a third.
“Now Kimberly knowles this looks ridiculous 😂😂” a user laughed.
SKIMS had already been in the hot seat for its style choices.
In early December, SKIMS teamed up with The North Face for a limited edition collection of jackets, ski suits, and base layers that launched on December 10.
But the clothing design caused a stir because the nude colors were a bad idea in an emergency.
“If you actually go on a mountain, everyone knows you’re supposed to wear colors — so if you fall in the snow or there’s an avalanche, people will find you,” a content creator said.
To many consumers, it was seen as “dangerous” and unnecessary as skiers might mistake the shades for bark, rocks, dirt, or sticks.