Kate Middleton & fashion – the “ Kate effect”
Over the past decade, the “ Kate effect” describes the public’s love for her outfits. It boosts high-end and small fashion brands.
It started in 2010 after her and Prince William’s engagement. She wore an Issa sapphire blue dress. It sold out online in 24 hours. As Bethan Holt wrote in her book, the dress made Kate look glamorous and respectful.
Since then, Kate promotes designers like Alexander McQueen and Jenny Packham and affordable brands like Zara and LK Bennett. The “ Kate effect” could be worth £1 billion to the UK fashion industry.
When Kate wore the blue Issa dress at the engagement, it was a hit online. Everyone wanted it, and the brand became popular.
Fashion expert Bethan Holt says Kate’s style is casual and formal, youthful and serious, down-to-earth and glamorous. She talked to designers and found a trusted circle.