An elderly French woman owned a small shop in her village for many years until a supermarket opened across the street.
The supermarket put up bold signs advertising their prices, including one that said: Butter – $10.
In response, the old lady placed a sign in her window: Butter – $9.
The next day, the supermarket countered with a new sign: Butter – $8.
Not to be outdone, the old lady updated her sign: Butter – $7.
This price war continued until one of her customers, concerned, approached her and said,
“Madame, you can’t keep dropping your prices like this. Big supermarkets can afford it, but a small shop like yours will go bankrupt!”
Leaning in with a sly smile, the old woman whispered, “Sir, I don’t even sell butter.”