Despite all the rumors floating around, Burger King is not shutting down all of its locations. Instead, it is currently in the midst of a significant and comprehensive overhaul.
The fast-food behemoth has devised a strategy to gradually phase out a minimum of 400 restaurants that have been underperforming. Their primary focus is on those franchises that have consistently failed to meet the set standards.
The chain has set its sights on modernizing and fortifying the more promising locations. This will involve implementing a series of upgrades to ensure that they can effectively maintain their competitiveness in the highly dynamic market.
Although the closures are an integral component of the overall plan, Burger King is simultaneously making substantial investments to breathe new life into its brand and secure its position for the future.